Rules of Engagement Part II
Yesterday, we discussed ways of promoting that could actually hurt your business in the long term.
I just got off the phone with one of my clients who uses my ad writing skills for content and he uses my exstensive traffic network. When marketing online, I use what I call rules of engagement or for a better term ruls of conduct. One such marketer that comes to mind is Willie Crawford. He has been in internet marketing for the past twelve years and as far as I know have always kept his integrity intact.
Willie understands a basic principle. Honesty in all our affairs. His honesty is how he got to be successful in internet marketing. I have purchased products from Willie in the past and most have lived up to my expectations, meaning I turned a profit. :) Once, I made a purchased a product that did not live up to my expectations and sent him an email expressing my concerns.
He sent me a reply that shocked me. In essence, he asked if I wanted a refund and he was geniunely concerned. I declined the refund because I had made enough money off of him and thought I would re-package it and resell it in the future. I too strive for honesty in all my affairs without the hype. When you hype your products or services you help create a false illussion which will come back and bite somewhere down the road.
I have two clients to use as an example and get many calls throughout the week from people who have questions about my services. The first thing I tell them is I can create good content which will send visitors to their through my traffic network which consist of traffic exchanges, guaranteed traffic,search engine submissions, forums, groups and safelists including several list that I own.
Now out of the two clients, the first on completely understood when I said I can increase your traffic but I can not make them buy. Obviously, the subject line and ad has peaked their interest to the point that they will visit the site. After that, my job is done. It is up to the website owner to compel his visitors into action by providing good sales copy.
My first client was and is happy with his results which in the third week has produced 7 sales and a lot of inquires about his product. My second client, although he says he hears me, has called me a hero one day and a bum the next day. I never promised him or any other client a rose garden.
By being honest in all my affairs, I can look right in the eye of my clients and tell them exactly what I can do for their business but I also tell them what I can not do. Building content that attracts visitors is an art and I`m afraid to say, that is the only talent that I have. But more importantly, I have my honesty which allows me to sleep very good at night.
I could make a list the the proper way to do business online but I chose to sum it up in six little words.’To Thine Own Self Be True’.
David
