Microsoft and Yahoo in 10-year Web search partnership
Microsoft Corp and Yahoo Inc inked a ten year Web search deal to get an edge over market leader Google inc. Both companies stopped short of combining their display advertising businesses. The deal will boost Yahoo`s annual operating income by about 500 million and yield capital expenditure savings of $200 million, the companies said in a joint statement on Wednesday.
Microsoft’s Bing search engine will be the exclusive algorithmic search and paid search technology for Yahoo’s sites, while Yahoo will be responsible for selling premium search ads for both companies.
Each company will maintain its own separate display advertising business and sales force, they said.
While Google has an estimated 65% market share in the U.S. Microsoft and yahoo still have their work cut out for them. One of the problems facing both companies is the inability to bring good search results. Google`s content search results are are more reliable. I have done searches on all three using the same terms and Yahoo and Bing will have 20 to 30,000 more search results than Google.
In this case, more is not better. I did a search on Bing just the other day for my own sites and Bing had me listed right there at the top. The only problem is that when I clicked on the link, I was redirected to another page. How did they do that? Was it done in order to get me to pay for my ads?
I think it is more like a quirk in their system. I think they both should fix their search results and then selling more ad space will be more attractive to us. 10 years is a long time and I suspect They will end up combining their sales force and downsizing in the near future.
David Bowie
July 29th, 2009 at 5:39 pm
Wow! Finally Microsoft has reached a deal Yahoo for an internet search partnership. Will the newly announced deal between giants Microsoft and Yahoo be a good thing? Got to wait and see. But atleast Microsoft and Yahoo deal is straightforward and not complex at all and ofcourse, the negotiation talks have been going for long. I was just curious to know all the past negotiations between Microsoft and Yahoo so collected all the articles and links (more than 200) related to the current merger and the previous events or negotiations between Microsoft and Yahoo. If you are interested check the link below.
http://markthispage.blogspot.com/2009/07/saga-of-microsoft-and-yahoo-from-2007.html